Agency
Superminted

Role
Talent Casting, Pre-Production, Production Assistant, Videography

Date
June 2022

We were tasked to come up with a Youtube series to promote Korean culture and the Hallyu Wave. The proposed idea was to gather 4 content creators from various backgrounds with no Korean background knowledge to go through challenges to pick up and learn something new. The show was hosted by a Korean, inviting Key Opinion Leaders to facilitate learning of key aspects such as cooking, fashion, social norms and Korean slang.

Having the talents shoot remotely from Singapore, Thailand, Philippines and Malaysia while coordinating with the host over Zoom posed many technical challenges in maintaining standards in recording quality. Nevertheless, the team overcame all difficulties and managed to successfully produce and deliver all 10 episodes for MTV Asia.