Agency
SMU-X

Role
Conceptualisation, Pre-Production, DOP, Videography, Editor, Animator

Date
March 2023

As part of a SMU-X coursework, we were tasked to promote ShiokMeat’s brand and products as a cultivated food brand. The idea was to enhance relatability and draw a parallel between cultivated meat and an individual’s desire to pursue their passions. Made for short-form content on social media, we explored 3 short segments - Health, Nutrition and Sustainability - and came up with three different characters who all had different passions but all were able to fulfil their food needs with Shiok Meats.

These videos are published with the consent of Shiok Meats representatives, under the guidance of SMU faculty. The product labels and packaging were used for production purposes only and may not represent the actual products.