Singapore Airlines
Content Creation
Agency
TBWA\Singapore
Role
Conceptualisation, Pre-Production, Grip, Videography, Editing, Content Creation, Social Media
Date
May - Dec 2023
Created social media and advertising content for Singapore Airlines as a Content Creator at TBWA\Singapore. Conceptualised creative executions based on social trends and market insights to share on Instagram and Facebook. Played an active role in launching and sustaining the organisation’s TikTok account, crafting varying types of videos and graphics for the brand.
As a content creator, joining brainstorming sessions with Art Directors and Copywriters to curate and fine-tune campaign concepts and taglines for the brand. Worked closely with Brand Managers and Strategists to collaboratively present the renowned brand as a World Class organisation.
Multilingual Cabin Crew
Director, Videographer, Editor
To show SQ’s World Class cabin crew’s fluency in many languages, we got various cabin crew to announce the in-flight welcome announcement - in their language.
SIN-KUL Business Class Meals
Conceptualisation, Videographer, Editor
Highlighting the refreshed menu onboard the SIN-KUL flights in Business Class, we went behind-the-scenes to see how these World-Class dishes were crafted.
Flying Runs in the Family
Conceptualisation, Videographer, Editor
Singapore Airlines has a long history of inspiring dreams to come true. But did you know that we have a family of pilots in our ranks? We take a look at their World Class experiences.
Formula One Singapore Grand Prix Event Highlight
Conceptualisation, Editor
Bringing World Class to the race tracks, we captured all the action and festivities at the Formula One Singapore Airlines Singapore Grand Prix.
Beyond The Cabin (New York) TikTok
Conceptualisation, Editor
As a part of Singapore Airlines’s Beyond The Cabin campaign, we adapted the main film to reach our TikTok audiences using trending audio that just makes sennse.
Are you ready for it?
Conceptualisation
To welcome the Taylor Swift (and her fans) to Singapore, we created our World Class album art, inspired by the artist herself.
Why fly without Wi-Fi?
Motion Graphics, Editor
Bringing World Class wi-fi to the skies, we launched a series of animated graphics to showcase SQ’s abilities to reach internet for everyone - 30,000ft up in the clouds
