Agency
Motionsauce

Role
Production Assistant, Editing

Date
May 2021

We were tasked to position SNYCO as a cultural ambassador to bridge different cultures together, to perform and discuss music as one while showcasing Singapore's uniqueness as a multicultural society.

We intrigued the client with our proposal of an infotainment approach, to keep the series youthful, informative and engaging to support learning. Throughout the series, we also ensured that it was about communicating the use of instruments from different cultures, rather than being a platform to compare and evaluate the instruments.