Agency
Superminted

Role
Pre-Production, Production Assistant, Grip, Videography

Date
May 2022

As part of a Lazada Seller campaign, we were tasked with showcasing the benefits and success stories of various Lazada Sellers. We capitalised on the effects of the Covid-19 pandemic to draw emotional connections with our audience. Our scope included managing the conceptualisation and post-production of a series of videos across various Southeast Asian countries. Overseas production required us to conduct remote shooting with an external vendor while the video in Singapore was shot by our team.

The shoot included creating Key Visuals of the talents as well as videos to encourage potential business owners to become Lazada Sellers.